It’s not FAIR!

It’s not fair!! These three little words have a lot of power. They contain emotions of frustration, anger, and injustice and have launched huge societal movements like the American Revolution and the end of Apartheid. And yet we still have inequalities in society.  From poverty and hunger to racism and violence, the trials of modern life remain unresolved.


The solutions to correct for inequalities are complex and not as simple as right or wrong.  It is only by understanding why we have these injustices and what malice they are causing, that will lead us to how we can begin to address them.


Why do we need things to be just and equal? As humans we have an innate desire for things to be fair.  When things aren’t fair or we perceive them as unfair it ignites strong negative emotions. These emotions, when felt by a large group of people, can lead to change but most frequently end in violence.


Inconsistencies like the gender pay gap, access to education, being paid a living wage, and so many more unresolved issues, cause conflict within society. The feeling of unfairness has sparked revolts, riots, and revolutions in countless countries throughout history. We know that things aren’t fair and yet we have an innate urge to make things fair, so why hasn’t it happened.  The answer can only lie in the how.


Before progress can be made a full understanding of the issue must be achieved. Through discussion and research, we can begin to understand the root cause of injustice, contributing factors, and find ways to correct the imbalance. It takes a broader understanding of the issue by a widespread audience before change will be embraced.


Stakeholders must understand the rewards and sacrifices that must be made to gain progress. Setting a clear path of how to achieve fairness, what will be gained and lost, and getting buy-in from the masses is essential. This step is by far the most difficult but also the most important.


Finding Fair is a framework to help create new dialogs for addressing the large and small issues facing the world today.  Utilizing the three questions to identify why things are unfair, what the injustice is doing to society, and highlighting changes to create balance we can begin to make progress.  New dialogs are needed because nothing is black and white.

10 thoughts on “It’s not FAIR!”

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